מחקריםספריםכנסיםתעשייהמקרי בוחןהנחיהבתקשורתכתיבהצור קשר

הנחיה.

PhD · 3

דוקטורנטים

B. Mendelowits2012

Determining hotel ratings through comparison of innovative methods

University of the Witwatersrand

L. Van Achterbergh2011

Expectations and experiences of social media and dining in the restaurant industry

Nelson Mandela Metropolitan University

W. Hensens2010

Hotel classification through guest feedback

Nelson Mandela Metropolitan University

34

הנחיית תזות לתואר שני

MBA

Postmodern consumer advertisingFrom free to fee — online mediaMobile app adoptionAfro-pessimism & brand adoptionGuerrilla marketing & brand equityE-commerce conversionOnline content marketingNeed for uniqueness & WOMCelebrity endorsementVideo-game brand endorsersAlcohol advertising bansMobile marketingSocial media & brand imageOnline branding